Rgyou

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Jean-Claude Andreani Editor. Umberto Collesei Editor. Rapidly evolving digital media platforms rgyou created an environment where communication can take place between anyone at any time and the traditional boundaries between internal and external communication have become porous and unpredictable. The technological facilitation and social acceptance of fast yet meaningful conversation through a range of media has created an expectation that organisations will engage in similar practices.

This paper presents the findings of a research project deed to assess the efficacy of corporate communication at a Scottish university from the point of view of internal and external stakeholders. The qualitative research addressed questions of message, medium, audience, impact and exchange within the digital era of conversational communication where active stakeholder engagement rgyou strategic developments, are drivers for success.

RGyoU listening? Stakeholder communication and the digital interface: a case study of a Scottish university.

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In Andreani, J. Proceedings of the 13th International marketing trends conference, JanuaryVenice, Italy. Professional learning through collaborative online international learning. Employability through experiential delivery of intercultural communication skills online. Learning how to work in multicultural teams: students' insights on the internationalisation-at-home activities. Understanding the impact of collaborative online international learning on employability: a stakeholder comparison. Professional learning rgyou through COIL: a faculty perspective. Apache Version 2.

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CC BY 3. About OAI. Crawford, Izzy. Home Outputs Authors Izzy Crawford.

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Abstract Rapidly evolving digital media platforms have created an environment where communication can take place between anyone at any time and the traditional boundaries between internal and external communication have become porous and unpredictable. Administrator e-mail: publications rgu.

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Rgyou

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RGyoU listening? Stakeholder communication and the digital interface: a case study of a Scottish university.